What we do

Empowering Albertans in their foodways.

Foodways are our eating habits – cultural, social and economic practices concerning how food is raised, traded and consumed.

Eating habits are key to personal health and longevity, but they also affect the well-being and sustainability of our families, communities, and environment. Eating well today, affordably and with your definition of value in mind, is getting more complex. Simply said, vested interests dominate the food marketing landscape in Canada.

Ruby Rooster stands out as an independent source sharing public and peer-reviewed data. Sharing food knowledge to deliver value to Albertans is our mission. With a focus on social sustainability solutions, Ruby Rooster fills a need for more knowledge and understanding of the social costs and benefits of foodways.

With The Roost, Albertans can easily access information to confidently make value-based food choices for themselves, families, and communities.

At The Morning Crow, Albertans can find a curated mix of news stories featuring people and food, updated weekly.

The Research Boutique helps good businesses doing good things discover and communicate their sustainability stories to connect meaningfully with their customers.