What we do

Empowering Albertans in their foodways.

Foodways are our eating habits – social and economic practices concerning how food is raised, traded and consumed.

Eating habits are key to personal health and longevity, but they also affect the well-being and sustainability of our families, communities, and environment. Eating well today, affordably and with your definition of value in mind, is getting more complex. The information you need is often relegated to academic journals or onerous government documents, misinformation saturates the media landscape, vested interests dominate the food marketing landscape in Canada.

Ruby Rooster stands out as an independent source making important foodways information digestible for consumers. Sharing food knowledge to deliver value to Albertans is our mission. With a focus on socially sustainable solutions, Ruby Rooster fills a need for more knowledge and understanding of the social costs and benefits of foodways.

Get started at the The Roost, FREE, informative articles delivering value to Albertans with a taste for quality food.

Or get your weekly news featuring themes on people and food in one convenient location with The Morning Crow

  • Settle in at The Roost, where Albertans can easily access information to confidently make value-based food choices for themselves, families, and communities.

    Chew on bite-sized helpings of food knowledge to help you eat with your values in mind. Aiming to save time or money? Reduce food waste? Eat healthier? Learn the fundamentals of cooking? Shop local? The Roost supports Albertans wanting more transparency in their food supply chain to improve their eating habits with a range of goals in mind.

  • With The Morning Crow, Albertans can find a curated mix of news stories featuring people and food, updated weekly.

  • The Research Boutique helps good businesses doing good things discover and communicate their sustainability stories to connect meaningfully with their customers.

    Ruby Rooster offers social science research services to support businesses in identifying, synthesizing and communicating their social sustainability efforts to drive value propositions to customers.

    Ruby Rooster’s solutions will address your business’ specific sustainability goals with reliable and valid social research tools and methods, delivered using classic or innovative strategies.

    Services:

    Social sustainability reporting

    Verified sponsored communications

    Consumer and market insights

    Community speaking